Van Leasing
Van Leasing:
Rebrand and Web design
Client
Van Leasing
Year
2023-2025
I was tasked with leading the rebrand of Vanleasing.com, including the creation of a new, modern website. Collaborating closely with the VLC team, we streamlined customer journeys and developed a highly effective platform that significantly improved the user experience.
Throughout the process, we identified and refined critical touchpoints to ensure visitors could navigate the site effortlessly and quickly access the information they needed. By applying user-centered design principles, we enhanced usability, resulting in increased customer satisfaction and engagement.
Our approach went beyond aesthetics to prioritize functionality and clarity. This included optimizing the website for search engines, ensuring seamless mobile responsiveness, and simplifying content to better meet user needs. These improvements made leasing information more accessible and straightforward across all devices.
In summary, the rebrand and website redevelopment transformed Vanleasing.com into a sleek, user-friendly platform that aligns with the VLC brand’s values and delivers a superior customer experience.
Ryan Prentice
“James brought a fresh perspective to our brand, delivering a much-needed upgrade to our UX. His expertise and creativity elevated the project, making a significant impact on both the outcome and the Van Leasing team. We’re incredibly grateful for his contributions and would highly recommend him.”
